Peter's short video really helps those of us who have not used a Kindle to get a feel for at least how it can help us "read" a newspaper.

I had lunch with Jevon MacDonald last week and he speculated about how the Kindle could save a few quality papers. It's the Cell Phone Model.

Why could the New York Times send to all subscribers a Kindle - biased to the NYT making it very easy to get and search all things Times - instead of the "Paper".

Like a Cell Phone - they tie in the reader to a 3 year deal - the reader gets all the other benefits of the Kindle - all the costs of the "paper" go away - who knows what else the Times could do with w new Reader Platform?

When the Apple Tablet comes - its the same another platform - do the deal with Apple too and offer the Times reader the choice.

This model has worked well for cell phones - why not?

The Tipping Point for digital readership is here now. Saves the book industry a bundle too - all that printing, paper and returns.