Sir Francis Galton was a cousin of Charles Darwin. Born in 1822, he was an early proponent of eugenics. Well, we all make mistakes. But he was also a scientist who first applied mathematics to social sciences.
He created the first weather maps, he invented police forensic science with an analytical method of deciphering fingerprints, he introduced the notion of IQ tests for intelligence, he was the founder of scientific meteorology and much more. My interest in him and and his work, however, has to do with journalism – an area he actually never directly touched upon.
Up until now, journalism has escaped the rigors and disciplines of science. This was probably a mistake.
Our story begins at the West England Fat Stock and Poultry Exhibition in 1906. (And here I am deeply indebted to Timothy Ferris, who has written a wonderful book entitled The Science of Liberty.)
While at the fair, Galton watched as nearly 800 people paid sixpence to guess the weight of an ox on display. The winner, writes Ferris, came pretty close. When the contest was over, Galton obtained all the entry tickets. What Galton discovered was that although no one individual actually guessed the accurate weight of the ox, and many were wildly off, the crowd as a whole. and measured as a whole, had concluded, by averaging out all the entries, that the ox weighed 1,197 pounds. The correct weight was 1,198.
“The vox populi – the voice of the people – was correct to within one percent,” Galton reported. “This result is, I think, more creditable to the trustworthiness of a democratic judgment than might have been expected.”
This turns out to be the case, over and over again. The Wisdom of Crowds - a book by James Suroweicki, notes that when contestants on Who Wants to be a Millionaire? called their ‘expert’, the expert only got the correct answer 65% of the time. The studio audience got it right 91% of the time.
When Eli Lilly, the drug company, created a web site called InnoCentive to ‘crowd source’ problems that had stumped their R&D teams, more than a third of the problems were solved.
The Dublin based Intrade.com accurately forecast no only the 2004 and 2008 American presidential elections, but congressional results in all 50 states.
The wisdom of crowds.
This is not anecdotal, it is analytical.
Michael Rosenblum is one of my must read folks - coincidentally today - he reinforces my point about how to find the answers to Complex Questions that cannot be known by deduction.
We have to find ways of making the Wisdom of Crowds work.