I get so frustrated with shiny balls approach to Social Media - Tie some 2.0 shiny balls onto your hard 1.0 organization. Coopt the tools to continue being a manipulator.

Here Lee speaks the truth. The reality of a Social Enterprise is that it is not a manipulator. It is an organism that facilitates you getting what you need.

Being mean about this it demands a cultural rebirth. It demands that what and how you do things inside enables you to do this outside.

Lee reminds us that to change ourselves takes more than will, as anyone who had given up eating bad food or smoking knows. It demands that we set up new habits. That we do things differently. So a workplace that still meets, communicates and interacts in a top down, silo laden, hierarchical manner is going to fail.

So what do we do to make a change? How do we create these new habits?

Install the tools and processes of a 2.0 culture inside and get good at this.

You must not put new wine into old bottles.

If you need creativity, then the classic rewards = #fail.

Most of our challenges today are complex. The right brain has to be activated to cope. But money forces us to be analytical opening up the left brain that can only find what is known.

Here Paul Solman and Daniel Pink make the case that the traditional reward of carrot and stick has no effectiveness in this new context.

Before you laugh - watch!

Rather than warehouse their children in factory schools invented to instill obedience in the future mill workers of America, bourgeois rebels will educate their kids in virtual schools tailored to different learning styles. Whereas only 1.5 million children were homeschooled in 2007, we can expect the number to explode in future years as distance education blows past the traditional variety in cost and quality. The cultural battle lines of our time, with red America pitted against blue, will be scrambled as Buddhist vegan militia members and evangelical anarchist squatters trade tips on how to build self-sufficient vertical farms from scrap-heap materials. To avoid the tax man, dozens if not hundreds of strongly encrypted digital currencies and barter schemes will crop up, leaving an underresourced IRS to play whack-a-mole with savvy libertarian "hacktivists."

Work and life will be remixed, as old-style jobs, with long commutes and long hours spent staring at blinking computer screens, vanish thanks to ever increasing productivity levels. New jobs that we can scarcely imagine will take their place, only they'll tend to be home-based, thus restoring life to bedroom suburbs that today are ghost towns from 9 to 5. Private homes will increasingly give way to cohousing communities, in which singles and nuclear families will build makeshift kinship networks in shared kitchens and common areas and on neighborhood-watch duty. Gated communities will grow larger and more elaborate, effectively seceding from their municipalities and pursuing their own visions of the good life. Whether this future sounds like a nightmare or a dream come true, it's coming.

This transformation will be not so much political as antipolitical. The decision to turn away from broken and brittle institutions, like conventional schools and conventional jobs, will represent a turn toward what military theorist John Robb calls "resilient communities," which aspire to self-sufficiency and independence. The left will return to its roots as the champion of mutual aid, cooperative living and what you might call "broadband socialism," in which local governments take on the task of building high-tech infrastructure owned by the entire community. Assuming today's libertarian revival endures, it's easy to imagine the right defending the prerogatives of state and local governments and also of private citizens — including the weird ones. This new individualism on the left and the right will begin in the spirit of cynicism and distrust that we see now, the sense that we as a society are incapable of solving pressing problems. It will evolve into a new confidence that citizens working in common can change their lives and in doing so can change the world around them.

We see this individualism in the rise of "freeganism" and in the small but growing handful of "cage-free families" who've abandoned their suburban idylls for life on the open road. We also see it in the rising number of high school seniors who take a gap year before college. While the higher-education industry continues to agitate for college for all, many young adults are stubbornly resistant, perhaps because they recognize that for a lot of them, college is an overpriced status marker and little else. In the wake of the downturn, household formation has slowed down. More than one-third of workers under 35 live with their parents.

The hope is that these young people will eventually leave the house when the economy perks up, and doubtless many will. Others, however, will choose to root themselves in their neighborhoods and use social media to create relationships that sustain them as they craft alternatives to the rat race. Somewhere in the suburbs there is an unemployed 23-year-old who is plotting a cultural insurrection, one that will resonate with existing demographic, cultural and economic trends so powerfully that it will knock American society off its axis.

Salam is a policy adviser at the nonpartisan think tank e21, a blogger for the National Review and a columnist for Forbes.com

As many fuss about the organization of the future - have they thought of this?

On May 6 in Charlottetown, some of us start a nationwide 3 year inquiry into what our work future will be like. When there are so few young - how will work be done? How will our world be? For never in the history of any species will there be so few young. A situation made worse by how badly our society prepares children today.

Watch this space for more in the next few days.

Meet newly minted university graduate, Karen. She’s an honours student from a fine business school whose second major was sociology. She wants a career path in marketing and she volunteers at the local women’s shelter. All in all, a fine job candidate. Let’s sit in on the interview.

“How many hours do you expect me to work a week?” she asks, as soon as the pleasantries are exchanged and before the interviewer can get a question in.

“The standard work week here is 35 hours a week, although we expect our employees to work the hours necessary to get their deliverables completed,” the interviewer stammers, a little put off.

“Hmm, doesn’t sound like a great work/life balance. And what’s your environmental policy? Has that effluent spill in South Asia been cleaned up to the satisfaction of the UN monitoring agency? And closer to home, do you offset your company’s carbon footprint created by your shipping and packaging policies, corporate travel and the lack of transit accessibility here at your headquarters, where I see pretty well everyone drives?”

“Well, it’s free parking…”

“Hmm. And does the company sponsor any social programs either locally or internationally?”

“We have a United Way drive every year. Casual Friday, you get to wear jeans and donate a $1…”

“You mean there’s a dress code?”

“Well, not a strict one, just no jeans, no sandals, no piercings except for earrings…”

It’s not going well. Karen doesn’t look like she’s interested.

Wait: she isn’t interested? Isn’t it the employer who makes the decisions?

That was then, this is now. Get ready for the generation revolution. Half of Boomers now working are set to exit the workforce by 2015, leaving Gen Xers to move up the ranks as Gen Y enters the workforce.

The trouble is, there just aren’t enough of the best and brightest to go around, a Conference Board of Canada warned in a recently updated report: “By 2015, there will not be enough qualified people in Canada to fill the jobs available,” the original report stated. “Employers will become locked in a war for employees as they struggle to hire and retain qualified workers.” In a February update the board said the recession has delayed the inevitable but underlined its previous position: “If organizations fail to adequately plan for tightening labour markets, they could lose out on employees with the required skills, which could dampen their future growth prospects.”

It's going to be a whole new world out there - so what are you doing about it?

I am working with a team that are starting a conversation across Canada to find out your answers. Our focus will be the small and medium sized organization - we don't have much hope for the big ones

Watch this space - we start in Charlottetown!

Industrial era business was "meaningless" because it was antisocial. Here's how the DSM IV defines antisocial personality disorder:

"...a pervasive pattern of disregard for, and violation of, the rights of others that begins in childhood or early adolescence and continues into adulthood."

It fits most organizations to a T — from Wall Street to Detroit to Big Pharma to Big Food to Big Energy. Our research suggests that 95% of organizations are unable to offer socially useful stuff that creates meaningful value for people, communities, and tomorrow's generations.

Yet, most "social media" strategies have one or more of three goals: to "push product," "build buzz," or "engage consumers." None of these lives up to the Internet's promise of meaning. They're just slightly cleverer ways to sell more of the same old junk. But the great challenge of the 21st century is making stuff radically better in the first place — stuff that creates what I've been calling thicker value.

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond.

Are not the scales falling from our eyes? The design of business is ANTISOCIAL - It works against society and the planet BY DESIGN. Maybe not as intended, but the design forces it along a path.