We are still trying to fond the way to measure this kind of work. I wonder if this model from the Gauravonomics Blog could be a clue?

Let's look at a simple and current project - Kotex's Campaign to change the conversation and the thinking about a woman's period from a secret nasty thing to being a natural part of any woman and the men in her life's life.

Here is the link to part of their work http://www.ubykotex.com/real_answers/qa

So Kotex have a lot of content on their site - wacky videos that show how embarrassed men are - the Q and A part of the site that the link takes you too - that has the questions that non on wants to ask in public view - on Facebook Jordan asks even more edgy questions such as what pet name do you have for your period.

The result has been a huge outpouring of collaboration - videos, conversations, comments etc. Many women are helping others deal with all sorts of issues.

I see true friendship and so community emerging. Over time Kotex have a good chance of changing the collective western view of the period.

They have used a tampon as a social object!

If they do that then ask yourself how does Kotex then stand as an organization?